When making purchasing decisions, many of today's consumers have begun to take a much greater interest in the ethical and social practices of the companies behind the brands.

Cause Related Marketing (CRM) allows companies to satisfy this rise in consumer expectations by aligning their marketing objectives with the social objectives of a charitable cause. CRM is one of the fastest growing ways for companies to form partnerships with Little Heroes.

88% of all consumers were aware of a CRM programme operating between companies and charities. Eighty per cent felt more loyal and more positive about those companies that chose to work with charities in this way.

A Good CRM policy can lead to:

Increased sales

Improved customer loyalty

Increased perception of your company as a socially responsible brand

Improved business reputation and profile
It has been shown that engaging in a partnership with a charitable cause can greatly enhance a company’s brand awareness and positioning. 

Increased revenue
Working with us will help raise your profile in the community and increase your brand recognition. As a consequence, you should benefit, not only from an increase in new sales of your services or products, but also from improved repeat business as customers remain loyal to your brand. 

Enhanced staff morale, retention and team development
Directly participating in community involvement activities can influence how employees feel about an existing or potential employer. Simply knowing that their employer plays a positive role in the community will improve an employee’s contentment and pride in their company. Happier staff are likely to be more productive and remain with an employer for a longer period of time. 

Effective PR and marketing
A good programme of community support or interesting fundraising activities can generate a lot of free positive publicity for the company involved. 

New business opportunities and networking
Being in touch with the local community can lead to new business and networking opportunities with suppliers, associates and customers. 

Improved standing amongst peers and other networks
Set the standard in your sector by showing your commitment to the local community, raising your profile, position and standing amongst your peers and within those all-important business networking circles